The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before….
The Minister of Information and Culture, Alhaji Lai Mohammed, has given assurances that the Federal Government and its agencies would work with Nigerian public relations consultants in the execution of its communication projects. Receiving a delegation of the Public Relations…
The Lagos State Government yesterday launched a free public Wi-Fi project at parks and gardens in Lagos in partnership with MainOne. The initiative which was kick-started at the popular Ndubisi Kanu Park, Alausa, Ikeja, is part of activities organized by…
BUSINESS Education Examinations Council (BEEC), globally recognized leader in human resource development & learning, has received DigitalPR-Wire support, a standard on-demand online PR and social media communication platform in Africa, for a three-day Digital Public Relations Congress for practitioners in…
West Africa’s leading connectivity and data center solutions provider, MainOne has pledged its commitment to boost Information and Communications Technology (ICT) in Ogun State with a data center project in Sagamu. During a recent courtesy visit of the company’s Board…
In recent times and for some years to come, digitization will continue to transform industries and PR is not exempted. Laggard incumbents are disappearing from industries in which digital disruption began early, such as the traditional media. In industries where…
The Director of Special Duties at the Nigerian Maritime Administration and Safety Agency (NIMASA), Hajia Lami Tumaka has congratulated the Public Relations Consultants Association of Nigeria (PRCAN) for its high-impact Masterclass on Digital PR, which was held in Lagos recently….
In various mobile markets around the world, different mobile brands dominate different regions. So while Apple’s iPhone is the undisputed champion in America for instance, this is not particularly the case in every other big market. In South America, Blu…
There exists a type of PR agency that specializes in destruction rather than enhancement of reputation. Some of these agencies work for governments or politcal parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake…
As digital disruption continues to evolve, the rules of engagement continue to change. For any communication, marketing and PR agency trying to promote a brand online and amplify their message across a range of platforms, embracing and understanding how to…