…A review of Omo-Ojo Ernest Ivie’s The Potent Force of Sponsorship In choosing the title of his book, ‘The Potent Force of Sponsorship’, Omo-Ojo Ernest Ivie consciously uses the word ‘potent’ to demonstrate the power, efficacy, potency of the force of sponsorship, which, according to…
Digital disruption is evolving faster than ever and has no doubt transformed the media industry. But no longer should we wait and wonder how the latest digital technology innovations will change things; rather, we should get on-board and see how…
Heritage Bank Plc has reiterated its commitment to further deepen the drive to support agribusiness value chain in order to fast track food security and sufficiency in the country. The MD/CEO of the bank, Mr Ifie Sekibo, who disclosed this,…
Nigeria’s most innovative and customer-centric telecommunications firm, Etisalat, in partnership with Support Microfinance Bank have simplified access to loans through the launch of its new service, KwikCash. The service, which is currently available only on the Etisalat network, was developed…
…Launches Arla Foods Global Innovation Centre Leading global dairy company, Arla Foods has restated its commitment to addressing the growing need of people around the world, including Nigerians, for nutritious, tasty, safe and affordable food products. The company also pledged…
In the last few months, top marketers at every level of expertise and top social communication platforms such as Facebook, Visa, Amazon, and Google have all been discussing the emergence of an ‘Engagement Economy that signals a positive disruption of…
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced Kwesé Sports, Ford Motor Company of Southern Africa, Castle Lite, General Electric, Solektra International, Marriott International and 947 as official partners of NBA Africa Game 2017. …
DigitalPR-Wire’s innovative approach to media and PR strategy has gained more attraction as the platform has been selected as the official media partner for Nigeria Innovation Summit (www.innovationsummit.ng). NIS is an an annual event that brings together stakeholders from different…
Experts at the International Telecoms Week conference in Chicago have highlighted the need to accelerate investment in Africa to facilitate the continent’s broadband data explosion. Based on the theme “Achieving A Connected Continent: Leading The Data Explosion Across Africa”, the…
The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before….