Digital disruption is evolving faster than ever and has no doubt transformed the media industry. But no longer should we wait and wonder how the latest digital technology innovations will change things; rather, we should get on-board and see how…
The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before….
In recent times and for some years to come, digitization will continue to transform industries and PR is not exempted. Laggard incumbents are disappearing from industries in which digital disruption began early, such as the traditional media. In industries where…
There exists a type of PR agency that specializes in destruction rather than enhancement of reputation. Some of these agencies work for governments or politcal parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake…